MAR 2016 Principles of Marketing

Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to business and the individual consumer.

Credits

3

Prior Learning

● CCCS Matrix Industry Certification: Professional Certified Marketer (PCM) by American Marketing Association: Proof of Completion
● CLEP® Exam: Principles of Marketing ≥ 50

Old Course

MAR 216